We know what editors and producers are looking for to create a story with impact.
KMC is adept at creating exciting, educational, and engaging story angles that get picked up in the outlets that parents and tastemakers read most. We focus on working with media that provide the greatest impact and develop stories that are important to those readers.
We develop programs that create an emotional connection to the consumer, leveraging opportunities for word-of-mouth, key influencer endorsement and extensive media coverage. We work with each client on a customized campaign that will effectively reach the right audiences for the brand and will build national and international awareness. Our experienced team brings creative ideas to generates stellar results.
KMC understands how to market lifestyle consumer brands -- we've been doing it for decades. We work to bring public recognition to your brand through all digital media outlets, TV appearances and leverage the power of radio. From executing creative and cost effective editor outreach to introducing new products in a crowded marketplace, KMC has the extensive experience, media contacts and creativity that cut through the clutter and make for a successful campaign.
Regardless of the product category in which a brand exists, in some cases the design itself puts it in a separate category. We take products from every marketplace and showcase unique or patented design elements, celebrity guest designers, new design collections and ensure placement in design publications and online media. KMC clients have received awards for creativity, production and meeting the highest safety and design standards.
Health & Wellness
KMC has extensive experience developing and managing successful health and wellness public relations and creating programs that demonstrate the value and need for products, services and information. Our team of practitioners, have particular expertise in campaigns which take information that can often be scary and confusing, into easy to understand and empowering communications. Our efforts have secured media coverage for products, authors, organizations and medical experts in a broad range of influential media outlets and have fostered relationships with organizations key to brands and medical experts.
Book promotion is key to driving sales. Media coverage in the right outlets is an important component of that whole process because it demonstrates your book is relevant to readers, it brings it to their attention, and helps the consumer make a purchase. KMC creates campaigns built around an author and positions the author as an expert spokesperson. We build credible exposure for the author as an authority in a specific topic positioning him as the "go to person" when the media is covering the topic. We are adept at creating high-impact travel tours across the country to reach key markets and audiences that do not require extensive travel and out of pocket expense.
Press placements are in your future
We are here to brainstorm ideas and provide insights that yield the results you need to educate consumers, support sales teams, create content for social media platforms, show marketing muscle to retailers, and so much more.